The Role of Viral Marketing, Brand Image and Brand Awareness on  Purchasing Decisions. PROFESOR : Professional Education Studies and Operations Research, [S. l.], v. 1, n. 01, p. 11–15, 2024. DOI: 10.7777/nr27d428. Disponível em: https://journal-profesor.org/index.php/profesor/article/view/3.. Acesso em: 20 may. 2026.